What Drives Consumer Purchase Intention on Products Offered by E- Commerce During the Covid-19 Pandemic? An Empirical Study at Tokopedia

The main purpose of this research is to test a model prove whether perceived usefulness, ease use, cost saving and time affect purchase intention directly or indirectly through customer value. was tested in e-commerce contexts at Tokopedia during the Covid-19 pandemic. Primary data were collected by distributing questionnaires 313 people who had visited website application but have never made purchase. purposive sampling technique used research. Data analyzed using partial least square method with SmartPLS. findings indicated that use affects intention, whereas saving, do not intention. results indirect effect value mediates on while does mediate usefulness also show value, intention.
 Keywords— usefulness; use; saving; value;